About — THE ARTIST COOPERATIVE

CLIENTS INCLUDE

```
Alvvays
```
```
Asking Alexandria
```
```
Bad Suns
```
```
Barenaked Ladies 
```
```
Big Head Todd
```
```
Billy Ray Cyrus & Firerose
```
```
Blink 182
```
```
BMG
```
```
Boy And Bear
```
```
Jackson Browne
```
```
Circa Waves
```
```
Eric Clapton
```
```
Colony House
```
```
De La Sol 
```
```
Dispatch
```
```
The Driver Era
```
```
ENCI Records
```
```
Family Of The Year
```
```
Flor
```
```
For King & Country
```
```
Michael FrantiNoel Gallagher 
```
```
The Goo Goo Dolls
```
```
David Gray
```
```
Guster
```
```
The Joy Formidable 
```
```
Steve Lacy
```
```
Avril Lavigne
```
```
Lovelytheband
```
```
The Maine
```
```
Andrew McMahon 
```
```
Need To Breathe
```
```
Nettwerk Records
```
```
O.A.R.
```
```
The Palms
```
```
Passenger
```
```
Pepper
```
```
[PIAS]
```
```
Pixies
```
```
PVRIS
```
```
Jay Putty
```
```
Red Jumpsuit Apparatus 
```
```
RCA
```
```
Jobi Riccio
```
```
Slightly Stoopid
```
```
Sublime with Roam
```
```
Sum 41
```
```
Tetrarch
```
```
The Used
```
```
Vacations
```
```
Waterboys
```
```
White Reaper
```
```
Yep Roc
```
```
Jenny Owens Youngs
```

THE ARTIST COOPERATIVE

Empower Your Music. Grow Your Audience.

Who We Are For

The Artist Cooperative: Your Partner in the New Music Business

The Artist Cooperative can be your mentor, your resource, your coach, and your go‑to for music marketing and promotion strategies and best practices.

We offer a clear, step‑by‑step path through the maze of options facing independent artists today, with customized music distribution and release strategies tailored to your goals.

Whether you need a team to create and execute a complete music marketing and promotion campaign or you prefer one‑on‑one consulting for your next release, we help you make confident, informed decisions.

Your unique music deserves unique strategies. Contact us today!

The New Music Business Puts Power Back in the Artist’s Hands

The music industry has changed. Recording, distribution, marketing, and promotion are no longer controlled only by record labels.

Today, control and leverage belong rightfully to the artist. But with that control comes complexity. Our job is to help you use that power effectively, without wasting time, money, or momentum.

We help independent artists and teams:

Design smart music release strategies
Choose the right distribution and marketing platforms
Build sustainable promotion plans that grow real fans, not bots

If you have the music and the drive, we can help you achieve your goal Contact us today!

Why Knowledge Matters

In an Oversaturated Music Market, Knowledge Is Your Advantage

The best way to compete in an oversaturated and intensely competitive music marketplace is to be armed with knowledge.

While barriers to recording and releasing music have fallen, the complexities of music marketing, promotion, and best practices have multiplied. There are more distributors, platforms, services, and “quick fixes” than ever—and that can be overwhelming.

We cut through the noise by:

Evaluating your project, your goals, and your current position
Recommending practical, realistic strategies that fit your budget and timeline
Focusing on sustainable fan growth, not vanity metrics

We give you clear, actionable guidance so you can stop guessing and start executing. Contact us today!

What We Actually Do

Music Marketing, Distribution, and Promotion Services That Work

Our work is helping independent artists succeed—and that starts with clarity. We begin with an understanding of your goals and objectives, then build a plan around them.

With over a decade of experience, we have developed proven frameworks, practical guides, and tools to help you promote and market your music effectively.

We can help you:

Plan and execute music marketing and promotion campaigns
Build release strategies for singles, EPs, and albums
Optimize your Spotify, Apple Music, and social presence
Understand analytics, playlists, pre‑saves, and fan funnels
Create step‑by‑step roadmaps for your next release and beyond

We help you cut through the fog and provide simple, step‑by‑step solutions so you can make the most of every release. Contact us today

Ready to Level Up Your Next Release?

If you are planning a new single, EP, or album release, The Artist Cooperative can guide you from strategy to execution.

Contact us today for music marketing, distribution, and promotion consulting and let’s build a release plan that actually works. Contact us today

Bob Divney

Bob Divney has spent three decades in the business of music and has worked in all areas from music retail to sales marketing, from music distribution to video production and from promotion to artist management. As a VP of promotion, for Warner Music’s Reprise Record and VP of Promotion/Artist Manager at The Firm. Bob currently consults artists and independent labels in the areas of marketing, distribution, sales, promotion, A&R and video production in the constantly changing music landscape.

Lisa Cristiano

Lisa has spent more than twenty-five years working in music, with a focus on radio promotion and marketing. She has built her career at large and small companies alike, including Atlantic Records, SONY BMG, Radioactive, WEA, and enjoyed a decade-long run as VP at UMG. A guiding force on the teams responsible for the breakthrough and subsequent multi-platinum success of a long list of artists including The Roots, Sublime, Live, Tool, Blink 182, Semisonic, Lisa has also worked closely with iconic acts such as The Ramones, Big Star, Big Audio Dynamite and The Talking Heads.

Bob Hathaway

Bob has been working in the Music Industry for the past 35+ years. Bob spent 20+ years at Warner Bros Records working all formats of radio on music. Bob has spent the past 10 years working with FM Music Management, managing radio campaigns and day to day activities of their bands. Bob has guided the careers of many of today’s top artists in the rock format, and is a well respected and knowledgeable person in the industry. Bob is an expert on radio, touring, and marketing strategies for bands in the current marketplace. Bob has worked with the Artist Cooperative for the past 11 years and is the VP of Active Rock Radio for them.

Larry Butler

Larry Butler has devoted his entire life to the live performance side of the music business. He played keyboards and guitar in bar bands during high school and college, which evolved into club and concert promoting, ending up as a tour manager based in Los Angeles. Those efforts led to 20+ years at Warner Bros. Records as a VP

Artist Relations, touring with a world-class roster of artists. Although the focus at WBR was to utilize touring to sell records, he coached many young artists in performance, staging and media relations.

Larry now heads up his own Did It Music in Nashville. He focuses on teaching young singer/songwriters and performers the art of becoming experienced entertainers. His most recent book, The UPDATED Singer/Songwriter Rule Book: 101 Ways To Help You Improve Your Chances Of Success, is available at Amazon in digital and print.