Promotion Services

It all starts with the music!  Every artist and release has unique needs and we strive to deliver on adding value to your brand.  Our singular objective is to create a radio promotion plan that maximizes your potential on almost any budget.  

Radio Promotion can be a valuable marketing driver for your album release.  It can generate direct digital and physical sales, support and increase your touring business, add value to your publishing and a Hit song on the radio creates a connection with your art and the greater culture that can live on through your career.  Radio can also be the most expensive line item on your marketing budget and when a song does not connect it can seem like a waste of limited resources.  This is why it is critical that when it is time to make this commitment you have a complete plan that can maximize and coordinate all of your marketing efforts.

The Artist Cooperative will create and execute a coordinated radio promotion plan in conjunction with your touring, press and video marketing efforts.  We will aggressively promote your release to terrestrial & satellite radio formats as well as subscription radio formats.  We have dedicated regional marketing and promotion team made up veteran promotion reps with years of relationships in their markets.  We will support your tour dates, set up radio interviews and bring you opportunities to further your relationship with radio stations across the country.  We will manage your release from set up though impact and up the charts and provide you with daily feedback and weekly reports.

OUR TEAM:

Bob Divney / Marketing & National Modern, Active & AAA Promotion / Executive Partner / based in Los Angeles

Bob has spent three decades in the business of music and has worked in all areas of the Music Business – from music retail to sales marketing, from music distribution to video production and from radio promotion to artist management.  As a VP of promotion for Warner Music’s Reprise Records, then VP of Promotion/Artist Manager at The Firm, followed by General Manager of Adrenaline Music Group, he has worked closely with a diverse roster of artists such as Green Day, Depeche Mode, The B-52’s, KoRn, Audioslave, Michelle Branch, Staind, Faith No More, The Doobie Brothers, Oren Lavie and The Barenaked Ladies among many others.

Shanna Fischer / Marketing and National Promotion / Managing Partner / based in New York

As a founding key executive at Wind-up Records, Shanna oversaw their promotion department, developing the careers of artists like Creed, Evanescence and Seether at all formats of radio and the video channels, designing strategies leading to chart and sales success. Shanna also brings experience in social media marketing, working to connect influencers with brands through her involvement with the Blissful Media Group – a boutique social media agency.

Tom Cunningham / Mid-Atlantic Region and National CHR & HAC Promotion Specialist  / Partner / based in Philadelphia

Tom has had a 30+ year career that has spanned radio, trades and labels.  His ten years at the award-winning WPST/Trenton led to the radio editor position at FMQB, which led to national promotion posts at Reprise, Jive, Universal and Vanguard.  Working with diverse artists over the years like Eric Clapton, Green Day, ‘N Sync, Britney Spears, Stevie Wonder, Elton John, Jack Johnson, Matt Nathanson and many more has made Tom both well-rounded and well-seasoned.  Additionally, Tom has hosted the all-Springsteen radio show The Bruce Brunch for nine years on 105.7 The Hawk (WCHR-FM) Monmouth-Ocean and the syndicated Boss Time Radio program.

Andrew Govatsos / Northeast Regional Marketing and Promotion Manager  / Partner / based in Boston

ABOUT: Andrew started out as a concert promoter in northern New England and Eastern Canada. He promoted over 300 shows. He also managed various artists along the way. In 1985, Andrew became the Sponsorship Tour Director with Daryl Hall & John Oates. And then for the last 25 years, he has been the Northeast promotion person for Reprise Records, Motown Records and Athena Promotion and Marketing.. In addition to planning major concert events with Green Day, The Barenaked Ladies, and Guster, Andrew was the architect of the album release day concerts at Boston City Hall Plaza and worked with Green Day on the now famed concert at The Hatch Shell, where over 80,000 people showed up. Andrew has worked with Neil Young, Fleetwood Mac, Green Day, Eric Clapton, Stevie Nicks, Michael Bublè, Depeche Mode, Josh Groban, Disturbed, Alanis Morissette, Mastodon, and My Chemical Romance, to name a few. More recently Andrew has worked projects with Andy Grammer, Chris Wallace, One Direction, We The Kings, Beyoncè, Dispatch, Calvin Harris, Rita Ora, Steven Page, Big Time Rush, Olly Murs and Chad Stokes. There is no one more connected in the Northeast than Andrew.

Amit Kumar / Southeast Regional Marketing and Promotion Manager  / Partner / based in Atlanta

Amit has over ten years promotion experience in the Southeast working for two major labels in Reprise and RCA, and independent label Wind-Up Records.  During his time at these three labels he has had great success with a diverse group of artists across a large spectrum of radio formats.  He has played a key role in the radio success of many rock artists including: Foo Fighters, Kings of Leon, Disturbed, Creed, Seether, and Evanescence.  On the Top 40/Hot AC side, Amit has also successfully launched singles from artists like: Pitbull, Ke$ha, Alicia Keys, Kelly Clarkson, Josh Groban, and Michael Bublè.

Kathie Romero / Southwest Regional Marketing and Promotion Manager / Partner / based in Dallas

Kathie started her career as part of the “Founding Team” that built Interscope Records and was responsible for breaking global artists like Marky Mark, No Doubt, Bush, Dr Dre, Snoop Dog, 2PAC and the Toadies. Kathie has also worked at Priority, Artist Direct, EMI, and most recently at Warner’s sister label Reprise Records where she helped break Micheal Bublé, Josh Groban and build on the careers of Green Day and Disturbed. Kathie has impeccable relationships in the Southwest markets.

Bob Hathaway / Mid-West Regional Marketing and Promotion Manager  / Partner / based in Chicago

Bob has been working in the music business for much of his life.  Bob got his start working in retail in Chicago while in High School, it was there that he realized working with music was what he was destined to do.  While in College at University of Colorado, Bob became a College Rep for CBS Records.  Once he graduated, Bob moved west to Los Angeles where he worked retail for a bit, then he landed a job in the infamous Radio & Records mailroom, which led to a job working retail at Macey Lipman Marketing.  He built a solid foundation to prepare for his next task which was doing Promotion and Marketing for Warner Bros Records, where he spent the next 23 years of his life.  At Warners, Bob spent his first 12 years in the Kansas City/St Louis markets, and in 2001 relocated to his home of Chicago to continue working records at radio.  Bob has been instrumental in building the careers of the Goo Goo Dolls, Linkin Park, Red Hot Chili Peppers, REM, Muse, and countless others.  Certainly one of Bob’s biggest accomplishments was the role he played in the breaking of the Veronica’s song Untouched a few years ago.  Most recently, Bob has been a key figure in the success of Megan and Liz at radio.

Rich Garcia / Mountain and Western Regional Marketing and Promotion Manager  / Partner / based in Denver

Rich has over 30 years of experience in both broadcasting and radio promotion.  Rich has been both a regional and national director of promotion for Warner Brothers/Reprise records for 19 years, workring with artists such as Alanis Morissette, Green Day, Eric Clapton, Michael Buble, Depeche Mode, Josh Groban, Disturbed, Mastodon,  and My Chemical Romance to name a few.  He was also the National Director for AAA radio promotion for Reprise Records from 1993 to 1996 working with Wilco,  Rickie Lee Jones, Jane Siberry and Neil Young.

Nancy Klugman / West Coast Regional Marketing and Promotion Manager  / Partner / based in Los Angeles

Nancy brings nearly two decades of radio promotion experience to The Artist Cooperative. She began her career at Warner Bros. Records where she was awarded both Rookie of the Year and Promotion Person of the Year honors during her 12-year stint.  Nancy was most recently the West Coast Regional Promotion Director for Wind-Up records. When asked to describe Nancy’s work ethic, a former co-worker said, “Nancy’s passion, follow-through and integrity are incomparable. I’d want her on my team.”