Once you’ve agreed to engage the promotion, marketing and sales services of The Artist Cooperative, we can also offer you access to Artist Management Consulting as an adjunct service, headed by music industry veteran Larry Butler of Did It Music. Larry brings a wealth of knowledge to the table, specializing in live performance and touring, artist management and publishing. We can give you the tools and insight into helping you either self-manage your music business or assist with introductions to managers and agents. We can also help you establish, manage and connect all of your potential revenue sources with an emphasis on Touring and Publishing. Our experience in this area spans more than four decades and we have worked with the biggest artists in the industry. We have a wealth of practical experience to help you turn your passion into a business.
ABOUT LARRY BUTLER:
He played keyboards in Ohio bands during high school and college, also serving as band manager and lead singer. While still in college, he was a successful nightclub owner and local concert promoter in Cincinnati. Also during that time period, his band performed as the opening act for the Rolling Stones, the Beach Boys and the Byrds, among others. He even jammed with Jimi Hendrix once at a late night Northern Kentucky club following his Cincinnati show.
Larry moved to Los Angeles to begin working as a tour manager for such artists as Randy Newman and Ry Cooder. He then took on an international tour for Isaac Hayes, which included the first-ever performances for mixed race audiences in South Africa. Following the tour, he accompanied Isaac and his band into the studio for his post-Shaft comeback album.
In the late ‘70s, Larry began working with Warner Bros. Records as an in-house tour manager for brand new artists, bringing professionalism to their staging, performance techniques and touring logistics. Those efforts led to a full-time position at WBR, first as National College Manager, then West Coast Artist Development Director and finally as VP of Artist Relations.
Larry spent the next 20+ years touring with an unrivaled roster of talent, winning a couple of PollStar Artist Development Executive awards along the way. In addition to guiding a touring field staff, he devised, cleared, funded and settled all artist tour support budgets while overseeing the tour marketing and promotion tours for the Warner Bros. and Reprise promotion and sales teams.
More recently Larry joined Bill Silva Management as General Manager where he coordinated the projects of all the artists and managers there. He also organized and ran Jason Mraz’s publishing during the wild run of “I’m Yours.” Simultaneously, he served as day-to-day manager for Sllva client Robert Francis through his Atlantic Records signing and subsequent #1 single and touring success in Europe.
In addition to providing his services to The Artist Cooperative, Larry now heads up his own Did It Music Management and Consultancy from the relative security and serenity of the San Fernando Valley. He is also affiliated with ASCAP as a songwriter and music publisher.
Larry’s first book of advice and tips for singer/songwriters and musicians/performers entitled The Twelve Lessons of Rock ‘N’ Roll (available at Amazon/Kindle) is based on experiences and events he witnessed during his years on the road with rock ‘n’ roll artists and bands. There’s even a chapter about being in the right place at the right time, with specifics about the Rolling Stones gig and the Jimi Hendrix jam.
His newest book, The Singer/Songwriter Boot Camp Rule Book: 101 Ways To Improve Your Chances Of Success (also available on Amazon in digital and printed form), is aimed at the solo artist. Larry believes that being a solo artist who writes, sings and performs his or her own songs as well as owning all of the merchandising, the arrangements and the recording masters is the only way to make money in the music business these days. Secondly, a GREAT live act is paramount to everything. And finally, it isn’t about who has the most talent; it’s all about who wants it more and who is willing to work harder – those are the secrets to success.